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Development of the Kitchen Utensils in China

2019-12-16
As a household life necessities, Kitchen Utensils have always had a vast consumer market. With the continuous improvement of people`s living standards, the demand for quality of life has been continuously increasing. The kitchen utensils are not just a simple daily necessities, but also their materials, shapes and Brands and other characteristics, highlighting the user's taste and home grade. Even due to the rapid replacement of kitchen utensils and the constantly changing technology and appearance, some products have broken through the characteristics of periodical consumer durables that are generally not strong enough to show the characteristics of fast moving consumer goods.

With the acceleration of urbanization in China, a large number of residents have moved into new homes. The domestic market demand for tableware and kitchenware is also considerable. It is reported that in recent years, the sales volume of China's kitchenware hardware market has been rising at a rate of 35%. From the 20th century, 80 years, a short period of 20 years of development, kitchenware industry has become a sunrise industry, entering a qualitative period from rapid growth to maturity.

At present, China's food kitchen hardware market is still in a binary market state, namely the urban market and the rural market in two parts. Rural kitchen kitchenware hardware market is still in its infancy. It mainly depends on grocery stores, hardware stores and other channels. The products generally belong to the middle and low end, the brand is more confusing and the price is lower, mainly to meet the general cooking needs. For the first-tier cities, the kitchen and kitchenware industry has entered the mature stage of brand consumption. Many kitchen and bathroom companies such as Supor, Jiuyang, Aucma, etc., all work hard in product research and development and brand building, and the market competition is becoming fiercer.

The development of the kitchen utensils themselves has also shown a trend of diversification, and has grown towards personalization, fashion, humanity, intelligence, and energy conservation. For example, some tool products appearing in the market today are designed with ergonomic principles in mind and are dedicated to reducing the labor intensity of chefs and improving their experience. The design of many induction cookers, rice cookers, microwave ovens, and other products is also more integrated with technology intelligence. Through technological advancement, the functions of kitchen utensils have been more accurately used, and the use has become more convenient and energy-efficient.

At present, many companies producing kitchen utensils are committed to improving the added value of their products. In addition to a large amount of investment in product quality and brand building, channel construction is also an important part of kitchen utensil hardware marketing. The establishment of a convenient buying channel will enable immediate purchases when potential customers have demand, which will help expand the sales of goods. Common channels include department stores, home supermarkets, and home appliance stores. It is reported that with the rise of the home appliance chain industry in recent years, home appliance chain stores have become one of the important channels for the sales of kitchen utensils. However, due to the generally high operating costs, some manufacturers have been seeking new marketing channels, such as entering building materials. City and kitchen showroom, etc.

As the necessities of home life, the market demand for the kitchen utensil hardware industry is huge, and with the improvement of the rural economy, the requirements for the kitchen utensils are also rising, and the growth momentum of the kitchen utensil hardware industry is still promising. However, due to the current large-scale home appliance companies rushing to the kitchen and bath market, especially the integration of multinational companies with stronger comprehensive strength, the market competition of the kitchen utensil hardware industry has become fiercer. Future industry development will continue to test the level of products, brands, and channels of many companies.

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